On Monday March 31st I will be participating on a panel at the E-Metrics Summit in Toronto, Canada to discuss the differences in web analytics versus audience measurement tools. The panel description is as follows:
“Are you confused about the number of customers visiting your website? Are the metrics reported by your web analytics tool different from the metrics reported by your online media, or by audience measurement organizations? The WAA invites eMetrics Summit attendees and the local GTA (Greater Toronto Area) business community of web marketers, publishers and agencies to attend this community meeting.
A panel of experts will discuss the value of the metrics, methods and tools used by web analytics practitioners, online advertising media and audience measurement organizations. Find out how-to use these metrics and tools to better understand your customers, your website’s competitive standing and overall website value”.
Sound interesting? What will be even more interesting is the “who” that is on the panel. In addition to myself, the panelists include:
- Paula Gignac, President of IAB Canada
- Brent Bernie, President of comScore Canada
- Judah Phillips, Director of Web Analytics at Reed Information
- Chris Williams, Managing Director at Media Contacts – he will be moderating the panel
The group of us have had some very interesting “pre-panel” discussions to prepare and a pretty good understanding of the issues that many web analytics practitioners (and widget analytics practitioners ) are facing. So if you are planning to come to this conference (or you are a local Toronto techie), please join us at 4:30pm on Monday March 31st for the WAA member meeting and panel discussion.
And of course, please find me to say hello. Let me know what your organization is doing with widgets and what your analytics challenges are. I’d love to chat!