Comments for Widget Analytics - Measuring the widgets in the wild http://widgetanalytics.wordpress.com Helping web analysts navigate the measurement and tracking of widgets. Mon, 07 Jul 2008 15:17:10 +0000 http://wordpress.org/?v=MU Comment on Widget Grabs - The most popular metric in Widget Analytics? by WidgetWebExpo - Widget Analytics « Widget Analytics - Measuring the widgets in the wild http://widgetanalytics.wordpress.com/2008/02/25/widget-grabs-the-most-popular-metric-in-widget-analytics/#comment-261 WidgetWebExpo - Widget Analytics « Widget Analytics - Measuring the widgets in the wild Thu, 19 Jun 2008 21:43:37 +0000 http://widgetanalytics.wordpress.com/?p=54#comment-261 [...] three metrics I discussed were: Grabs, Installs and Active Installs.  Grabs being the number of times that a widget was [...] [...] three metrics I discussed were: Grabs, Installs and Active Installs.  Grabs being the number of times that a widget was [...]

]]> Comment on About Jodi McDermott by widgetgirl http://widgetanalytics.wordpress.com/about/#comment-256 widgetgirl Thu, 05 Jun 2008 14:15:02 +0000 #comment-256 Hi Tom, I won't be in Chicago unfortunately, but my colleague Steve Harris will be. As for your question on building a widget, Clearspring has a studio and a network of studios that you can work with to outsource the development of a widget. If you are interested, send me an email and I'll have someone send you some contacts. Measuring the investment in widgets is really like any other online content or campaign. You need to define the business goals and the success metrics. If your goal is to drive traffic back to your web site, then the success metric is probably clickthroughs on the widget and then some other metric on your web site based on the behavior you are trying to drive. Enjoy Chicago! Jodi Hi Tom,

I won’t be in Chicago unfortunately, but my colleague Steve Harris will be.

As for your question on building a widget, Clearspring has a studio and a network of studios that you can work with to outsource the development of a widget. If you are interested, send me an email and I’ll have someone send you some contacts.

Measuring the investment in widgets is really like any other online content or campaign. You need to define the business goals and the success metrics. If your goal is to drive traffic back to your web site, then the success metric is probably clickthroughs on the widget and then some other metric on your web site based on the behavior you are trying to drive.

Enjoy Chicago!

Jodi

]]> Comment on Social Media Metrics: It’s Time To Tear Down The Wall by widgetgirl http://widgetanalytics.wordpress.com/2008/05/30/social-media-metrics-its-time-to-tear-down-the-wall/#comment-255 widgetgirl Thu, 05 Jun 2008 14:11:10 +0000 http://widgetanalytics.wordpress.com/?p=109#comment-255 Thanks Stephanie! Please shoot me a note in the future if there are topics that you'd like to see me write on. Cheers! Jodi Thanks Stephanie! Please shoot me a note in the future if there are topics that you’d like to see me write on.

Cheers! Jodi

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