Widget Analytics – Measuring the widgets in the wild

Helping web analysts navigate the measurement and tracking of widgets.

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  • January 2008
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Archive for January 24th, 2008

Introducing the Dilbert widget…on the Clearspring platform!

Posted by widgetgirl on January 24, 2008

Hello Dilbert fans! Clearspring had a monumental moment yesterday when we discovered that the official Dilbert comic widget is now using the Clearspring platform for viral distribution. How cool is that! For anyone who knows a little bit about our company, we are the anti-Dilberts of the world. The Clearspring crew is nimble, creative and so not into the office politics that poor Dilbert has to endure.

So let’s dissect this widget. The widget creator (WC) did a great job of building this widget. From a design perspective:

  1. Ability to pull comic strips for the past two years.
  2. Ability to view weeks at a glance within the widget to select the week you’d like to read (they show thumbnails within the widget that you can click on).
  3. Ability to rank the widget – and a display of how many times the widget has been ranked (bonus).
  4. Various sizes of the widget so that you the user can choose which size you would like to grab for yourself.

This is the type of widget that would be perfect to download to your desktop. And speaking of Desktop, we are on the cusp of releasing a new report in the Clearspring Analytics console that will help you to analyze your Desktop widgets. We currently support the ability for you to “grab” your widget and push it to Konfabulator, Vista Sidebar or Mac Leopard. A successful “grab” (new placement of the widget) to desktop is measured as an “Install”. More on this metric later once the report is deployed to production.

Desktop widgets have the exact same capabilities as web widgets, but introduce some interesting new data. For example, a web widget may have an average time spent metric that ranges in the minutes to up to an hour. For desktop widgets, most users power up their computer and then leave it on all day long. So an average time spent metric could range from 1 hour to 12 hours (depending on how much of a workaholic you are). For this reason, we are separating out the desktop analytics from web analytics so that the data points aren’t skewed.

Look for an upcoming post that defines all of the metrics available for your desktop widgets (some oldies and some new ones).

You can check out the widget at the official Dilbert Widget Site.


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