Widget Analytics – Measuring the widgets in the wild

Helping web analysts navigate the measurement and tracking of widgets.

E-Metrics San Francisco

Posted by widgetgirl on May 1, 2008

This Sunday in San Francisco marks the kickoff of the E-Metrics Marketing Summit 2008. I will be speaking on two panels at this conference, so please come find me and introduce yourself. This is a great conference and “the” one to attend if you have to pick just one conference each calendar/budget year.

The WAA meeting on Sunday afternoon is open for anyone to attend, while the panel on Tuesday is only for conference attendees. I plan to be blogging each day to cover highlights from the conference. Check back frequently as I’ll be posting more than my usual once per week.

Hope to see you there!

Web Analytics Association (WAA) Community Meeting and Panel Discussion

Sunday May 4, 4:30 – 6:00

Are you confused about the number of customer visiting your website? Are the metrics reported by your web analytics tool different from the metrics reported by your online media or by audience measurement organizations? The WAA invites eMetrics Summit attendees and the local business community of web marketers, publishers and agencies to attend this community meeting.

A panel of experts will discuss the value of the metrics, methods and tools used by web analytics practitioners, online advertising media and audience measurement organizations. Find out how-to-use these metrics and tools to better understand your customers, your website’s competitive standing and overall website value.

Tracking Widgets and Feeds: Measuring Distributed Content

Tuesday May 6, 5:00 – 6:00

What’s a feed and what’s a widget and how do you measure them? As the world moves away from centralized media distribution, social networks and blogs have created millions of new publishers that have access to massive volumes of engaging digital content. Feeds – instant content syndication and Widgets – tiny, portable applications – are all the rage in social networks and are becoming part of the Internet’s infrastructure. They are small, they are fast, they are viral. They are HTML cut-and-paste on steroids. They can also carry your brand. In this session Jodi, John and Ori look at the new metrics needed for feeds and widgets such as virality (placement), the hub nature of the online social scene and the amount of brand impact they might have. And that’s just the beginning.

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