Widget Analytics – Measuring the widgets in the wild

Helping web analysts navigate the measurement and tracking of widgets.

Widget Analytics – ABCi Certified!

Posted by widgetgirl on June 24, 2008

We are very excited here at Clearspring to announce that our analytics platform is now ABCi certified!  This is a huge step for our company and the industry.  Here at Clearspring we take a lot of pride in our analytics platform.  Our team is dedicated to ensuring that our data collection, filtering and metric calculation processes are rock solid.  We know that companies that use our platform need to rely on the data that we provide them. I am personally excited as I was very involved in the process of working with ABCi to audit our analytics.  They have a rigorous process for reviewing the entire platform, sampling the data and ensuring that our processes align with industry best practices and standards.  The full press release is below.

CLEARSPRING BECOMES FIRST WIDGET NETWORK TO RECEIVE ABCi ACCREDITATION

McLean, Va., June 24, 2008 — Clearspring Technologies Inc., the leading widget syndication and tracking service, has been independently audited and accredited by the Audit Bureau of Circulations Interactive (ABCi). Clearspring is the first widget platform to complete an ABCi audit, highlighting the company’s commitment to accurate tracking and reporting metrics and to meeting the industry’s requirement for independent, third party accreditation.

The ABCi audit concludes that, as of June 16, 2008, Clearspring fairly stated the metrics for its widget platform. It further concludes that Clearspring employs the necessary internal controls and processes to ensure proper delivery and tracking of widgets. ABCi’s accreditation also determined that Clearspring’s data is compliant with current industry standards, not misstated or overstated by factors controllable by Clearspring, and not manipulated internally or externally. Metrics that were subject to audit included: views, unique visitors, placements created, active placements, clicks, clickthroughs, events, geographic report, computer information, interacted views, clicked views, average time spent, and average interaction time.

“Clearspring’s commitment and success in completing a rigorous review of its systems and processes reflects its dedication to transparency and accountability,” said Michael J. Lavery, ABC’s president and managing director. “In both traditional and emerging forms of media, this type of leadership is a demonstrative step in encouraging media buyers to spend their valuable ad dollars.”

Widgets are increasingly used by publishers and marketers to extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web and mobile experience.

Clearspring currently serves nearly 4 billion widgets per month and has served over 31 billion widgets in the last 12 months. This activity is captured by the most comprehensive set of widget analytics reporting tools available. These same reporting tools help publishers and advertisers track and optimize their own widget campaigns. The ABCi audit concludes that the processes and systems Clearspring employs to derive these reports have been reliably tracked and counted with verifiable controls, substantiating Clearspring’s leadership as a widget syndication platform.

“Being the first widget syndication platform to complete the ABCi audit was an important milestone for our company,” said Hooman Radfar, co-founder and chief executive officer of Clearspring. “Receiving accreditation from a well-known and widely respected firm such as ABCi helps assure our advertising and publishing customers that the expansive reach and high volume of widget interaction that they see in our reports have been generated using acceptable and reliable industry practices.”

About ABC and ABCi

ABC Interactive is one of the world’s leading independent auditors of Web sites and digital technology, performing thousands of interactive audits since its inception in 1996. With nearly 4,000 members in North America, ABC is a forum of the world’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited-circulation information and a growing array of readership, audience and Web site usage data. To learn more, visit http://www.accessabc.com.

About Clearspring

Clearspring is the market’s leading widget syndication, tracking and monetization service, used by the world’s largest media companies, advertisers, and independent widget developers. Clearspring helps publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience. Headquartered near Washington, D.C., Clearspring offers a comprehensive set of widget creation, distribution, management and monetization services. For more information about Clearspring and how to use widgets in your business or to join the Clearspring developer community, please visit www.clearspring.com.

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