Exciting news today for Clearspring. We’ve been named the number one widget network worldwide by comScore! This is a huge win for us as it quantitatively displays our global reach. Check out the press release below.
McLean, Va. – Oct. 28, 2008 — Clearspring Technologies, the leading widget network connecting publishers and advertisers to audiences on the social Web, experienced a 59 percent increase in worldwide usage of its sharing service between August and September. The company attributes this increase to a growing social trend of communicating by sharing content online, as well as its acquisition of social bookmarking leader AddThis, and newly formed partnerships with leading media publishers such as MetroLyrics and SnagFilms.
According to comScore, Clearspring logged 254 million unique visitors worldwide in September, easily outdistancing its nearest competitor by 93 million visitors. In addition to ranking Clearspring as the global leader in the widget market, comScore revealed that the company also extended its lead by 34 million in the U.S. market in September, growing 43 percent and reaching over 101 million unique visitors in the United States.
“These rankings signal a much larger trend in the social media industry,” said Hooman Radfar, chief executive officer and co-founder of Clearspring. “The comScore report helps validate our supposition that content sharing has emerged as a mainstream form of online communication with various opportunities for advertisers to reach an important and growing audience on the social Web.”
Clearspring is widely credited for jumpstarting the widget category by being first to introduce click-to-share technology for making embeddable Web content portable. Clearspring also released the industry’s first widget analytics tools and was the first widget analytics platform to be audited by the ABCi. In September, Clearspring, Google, and Adobe were given ‘Innovator of the Year’ awards at the Interact ’08 conference in Washington, D.C.
Clearspring’s easy-to-use services allows people to share Web pages, photos, videos, movie trailers, news, sports updates, trivia quizzes, games, and music with friends and provides a new set of opportunities for advertisers to engage more often with their customers online – specifically on the Social Web. Clearspring’s product offering includes two approaches to advertising with widgets:
* Widgets served as ads through Clearspring’s platform.
* Advertisements within a widget.
Clearspring’s viral distribution enables Web widgets to be shared and distributed across more than 80 blogging, social networking, and bookmarking services. Clearspring’s analytics suite enables detailed tracking and analysis of widget activity and performance for both publishers and advertisers.
Clearspring acquired AddThis, the No. 1 bookmarking and content sharing service on the Internet, in September 2008, helping the company to grow to a size comparable in reach to the 7th largest property on the Web. The recent acquisition only furthers the reach of the universal sharing service.
comScore is a leading source of data and metrics for both the digital world as well as mobile usage that is trusted by brands such as AOL, Microsoft, Yahoo, Best Buy and more. Statistics quoted in this release are found in comScore’s September 2008 Worldwide report.
Clearspring is the market’s leading widget syndication, tracking and monetization service, used by the world’s largest media companies, advertisers, and independent widget developers. Clearspring helps publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience. Headquartered near Washington, D.C., Clearspring offers a comprehensive set of widget creation, distribution, management and monetization services. For more information about Clearspring and how to use widgets in your business or to join the Clearspring developer community, please visit www.clearspring.com.