Widget Analytics – Measuring the widgets in the wild

Helping web analysts navigate the measurement and tracking of widgets.

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Archive for December, 2008

Holiday Wrap-Up

Posted by widgetgirl on December 19, 2008

This is my Metrics Insider column which was published today – TGIF.

Three days till Hannukah and six days till Christmas – pick your day, but the holidays just can’t come soon enough this year!  We need a day of downtime and reflection from clients, vendors and colleagues. This year has been a roller coaster for those of us in the Web 2.0 space.  The long hours worked in the earlier part of the year gave way to a lot of momentum in social media over the summer only to be sobered by the impact of the financial markets come fall.  So where have we come and where are we going?

The most common questions with respect to Web 2.0 I heard this year at OMMA conferences, the Social Ad Summit and E-metrics were:

  1. How do we measure Social Media?
  2. How do we monetize Social Media?

Interestingly, even though these two questions haven’t been completely answered, we have made progress.  Advertisers are testing campaigns on social media platforms and publishers are testing and running trials on how to monetize their offerings while delivering value.  We haven’t cracked the code yet, but brands large and small are participating in the conversation.

So where is the progress?  Sometimes it feels like we take one step forward and then two steps back, but really, in the face of the bumpy ending to 09, there is a positive indication that the investment and progress made so far will continue.
On the measurement side, Web Analytics vendors are innovating to capture social bookmarking shares, widgets and social application events.  Standards groups within organizations like the Web Analytics Association are studying Web 2.0 technologies to draft measurement standards so that Web Analysts can optimize around the emerging media channels that are working for their organizations.

On the monetization front, brands are starting to see revenue flow through channels such as Twitter and Social Networks. Dell’s recent announcement that they made $1M through Twitter this year is proof that value creation is happening.  More successes will come – it will be a combination of the publishers providing monetization opportunities as well as advertisers and users creatively using these platforms and tools to meet their business needs.

The holidays and celebration of the New Year will allow us all to take a breather and start January 09 refreshed and ready to press on again.  We’ll all continue to pound away at working through the business models that will drive revenue, profitability, value and scalability. It won’t happen overnight, but I venture to predict that at this time next year we will be talking about the successes of 09 and who “made it”.  Sure, we will see consolidation, struggle and failure along the way, but we will continue to move forward.  The progress will continue!

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Motivational Quotes for 2008

Posted by widgetgirl on December 9, 2008

This post has nothing to do about analytics, but I found it extremely motivating given the circumstances of the current day.  The following quotes were posted in the IAB Smartbrief newsletter that I read on a daily basis.  If you are faced by adversity right now in your business or personal life, read the below.  Enjoy.
When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened.”
Alexander Graham Bell,
American inventor

The most successful people are those who are good at Plan B.”
James Yorke,
mathematics and physics professor

Pick battles big enough to matter, small enough to win.”
Jonathan Kozol,
American nonfiction writer and educator

You must be the change you wish to see in the world.”
Mahatma Gandhi,
Indian political leader

It is our responsibilities, not ourselves, that we should take seriously.”
Peter Ustinov,
British actor and writer

In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”
Theodore Roosevelt,
26th president of the U.S.

We are what we repeatedly do. Excellence, therefore, is not an act but a habit.”
ancient Greek philosopher

Most companies don’t exercise patience during the hiring process. There is no development system that is going to compensate for making a bad hire.”
Eric Foss,
CEO of Pepsi Bottling

Service is the rent we pay for being. It is the very purpose of life, and not something you do in your spare time.”
Marian Wright Edelman
children’s activist

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FBI 10 Most Wanted Widget on the Clearspring platform

Posted by widgetgirl on December 2, 2008

So folks were pretty psyched around here yesterday when we found out that the FBI created a widget on our platform.  Pretty cool stuff.  The widget lists the top 10 most wanted fugitives.  It is a pretty cool widget – check it out below.

[clearspring_widget title=”FBI 10 Most Wanted” wid=”4918afbf75b4da7f” pid=”4935470fec0b082c” width=”304″ height=”454″ domain=”widgets.clearspring.com”]

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