Widget Analytics – Measuring the widgets in the wild

Helping web analysts navigate the measurement and tracking of widgets.

Archive for April, 2009

OMMA Measurement and Metrics – June 9th

Posted by widgetgirl on April 24, 2009

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Exciting news – MediaPost is launching a new OMMA conference specifically on Measurement and Metrics. Despite what the MediaPost site currently says, the conference is going to be on Tuesday June 9th (NOT on June 2nd).

I have been asked by MediaPost to help program the content for the day and help select speakers for the keynotes and panels.  So for all of you metrics and measurement junkies, please mark your calendar to spend the day with us in NYC.

The goal of this conference is to bring folks together for a discussion around the hot topics in the online measurement space.  We are hoping to have a nice blend of audience measurement, agency and web analytics folks represented to round out the discussion.

If you are interested in participating in the conference (or sponsoring it), please email me with your ideas and/or click here to go to the OMMA web site and submit a speaker request.

Hope to see you in New York!

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This Week on Oprah – Widget on the Clearspring platform

Posted by widgetgirl on April 23, 2009

Check out the Oprah widget which just launched on the Clearspring platform. Widget analytics baby – this widget already has 25M views as of today.  This is a widget with a video clip inside that they will be updating on a daily/weekly basis to reflect content for upcoming shows.

Grab the widget – don’t forget to follow @Oprah as she just started Tweeting 6 days ago.

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Perez Would be Proud of the Passion

Posted by widgetgirl on April 17, 2009

Here is my Metrics Insider Article from today – a follow-up from last month’s post.

My post last month on unique visitors caused quite the uproar in the Web Analytics community.  For those of you in that space, I am sure you followed the week long drama that ensued while hopefully you folks in the advertising community were spared.

I will start this post by saying that my intention was not to ruffle feathers with the IAB regarding their recent publishing of Audience Measurement Guidelines. If my tone or verbiage suggested that, please forgive me. Those who know me well will tell you that I have great affection for the IAB.  I have had the opportunity to work directly with their team to discuss standards (theirs and the WAA’s) and to better understand their membership and how they view the online space.  The work that they do in conjunction with the MRC is invaluable – and their dedication and passion for advancing interactive advertising should be highly respected.

So even though we have differing opinions at times and have more work to do to create standards that will transcend different segments of the online space, we are all in this thing together, yes?  If you really think about it, we are all part of one big food chain. Companies buy advertising so that they can either move shelf product or drive clicks back to their web sites.  The cycle flows such that audience measurement data is used to steer the buy, ad server data is used to execute the campaign and web analytics data is used to measure results on the web site (in addition to the ad server data of course). We have a lot of challenges in a space that is constantly innovating and includes so many technologies to bring it all together.  Aren’t we lucky?

Yes, we are very lucky.  For an economy that is shedding entire industries and forcing others to contract, the online advertising space continues to grow and evolve. It is not just about hits and page views anymore.  We are measuring people, perceptions and tone as more users come online and content is both publisher and user generated. And sometimes we aren’t even measuring, we are listening and evaluating to make judgment calls on positive and negative conversations and how (or if) we should respond.

So why would Perez Hilton be proud?  He would be proud because we’ve taken something as geeky and boring as data and surrounded it with incredible passion (fiery passion at that!).  One would think that Britney had gotten into a catfight with Lindsay based on the amount of blog postings, comments, emails and phone calls that followed regarding what we should call a unique visitor and how we should calculate it. Opinions are good – can you imagine if no one even cared?

At the end of the day we all want the perfect solution for measuring unique visitors, cookies, users, browsers and people.  It isn’t an easy problem to solve and who knows if we (the constituents in the industry) will ever agree that it is being done “correctly”. For now we have a lot of dialogue and we have forward momentum. A year from now we will be in a different place I am sure.  I am staying in the mix to see where the conversation takes us and I encourage you to do the same.

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