Widget Analytics – Measuring the widgets in the wild

Helping web analysts navigate the measurement and tracking of widgets.

Speaking Engagements

Past Speaking Engagements

Opimizing Social Media Day

Hosted by the Direct Marketing Organization of Washington

Wednesday 11/4 9:00 – 4:30PM

Session Descriptions:

  • Social Media Measurement: Beyond the Hype to Measurable Results
  • Viral Marketing for Dummies

OMMA Metrics and Measurement / San Francisco

MediaPost conference on online measurement / Program Director and Conference Emcee
Friday 7/31  9:00AM to 5:00PM

omma_measurement1

OMMA Metrics and Measurement / New York

MediaPost conference on online measurement / Program Director and Conference Emcee
Tuesday 6/9  8:00AM to 5:30PM


E-Metrics San Jose

Widget Analytics
Tuesday 5/5  3:30PM

Session Description:

As the world moves away from centralized media distribution, social networks and blogs have created millions of new publishers that have access to massive volumes of engaging digital content. The widgets they create and share are small, fast, and viral. They are HTML cut-and-paste on steroids. They can also carry your brand. Jodi looks at the new metrics needed for widgets such as virality (placement), the hub nature of the online social scene and the amount of brand impact they might have. And that’s just the beginning. How are organizations using widget analytics to drive their widget strategy? What is possible to measure with respect to widgets? What do the different networks offer in terms of analytics? What are the new metrics that are evolving as a result of widgets and applications? Metric Standards – what is evolving and who is setting the standards?

OMMA Hollywood

Distributed Content Metrics – ROI on the Fly
Monday 3/23  4:00PM

Session Description:
How do online metrics as we know them apply, if at all, to your syndication strategy? Experts tell publishers to distribute their content everywhere and anywhere, but how do they track the basic metrics and deliver to advertisers believable numbers about audience size and quality? In a world of hyper-distribution, where page views are less relevant and uniques are harder to track, how do you value content placed elsewhere, a blog grabbing your prose, an aggregator embedding your video? And how can these metrics help your company value and monetize this expanded reach?

Online Marketing Summit

Widgets
Thursday 2/5 Afternoon session

Session Description:
This session will focus on how to market your brand and build audience through widgets.

E-Metrics Summit

A05 Wednesday, Wednesday October 22, 11:10 – 12:00
The What, Why, Where and How of Widget Metrics

As the world moves away from centralized media distribution, social networks and blogs have created millions of new publishers that have access to massive volumes of engaging digital content. The widgets they create and share are small, fast, and viral. They are HTML cut-and-paste on steroids. They can also carry your brand. Jodi looks at the new metrics needed for widgets such as virality (placement), the hub nature of the online social scene and the amount of brand impact they might have. And that’s just the beginning. How are organizations using widget analytics to drive their widget strategy? What is possible to measure with respect to widgets?  What do the different networks offer in terms of analytics?  What can a widget-serving platform that is network agnostic bring to the table? What are the new metrics that are evolving as a result of widgets and applications? Metric Standards – what is evolving and who is setting the standards?

OMMA Global

The Metrics Mashup: Making Sense of Mixed Platforms
Friday 9/19 3:30pm – 4:15pm
Session Description:
Back in the day, page views and uniques told advertisers and partners pretty much all they needed to know about a site’s activity. But recently, the proliferation of AJAX programming has undermined the utility of the pageview as a measure of activity, just as the popularity of gaming and user-generated areas have skewed the meaning of stickiness and hang-time. Video adds another layer of complexity and new measurement to the mix. How do publishers gauge the relative health of their site, with so many different kinds of traffic and metrics? And with widgets, embedded video and other forms of syndication, a site can reach visitors who don’t necessarily touch the publisher’s servers. Can these numbers be compared fairly to rival sites with very different content mixes? This panel engages the question of measuring site performance in an age of advanced design technologies and very mixed activities.

Social Ad Summit

Monday September 15, 2008

2:45pm – 3:30pm
Social Advertising Metrics

Many companies continue to stress “engagement” is the most valuable component of campaigns on social networks.  If that’s the case, how do we measure engagement and are there other metrics that we should be looking at?

Graphing Social Patterns East – DC

The Joy of Widgets: Everything you want to know, but were afraid to ask.

Tuesday June 10, 2:15

Widgets are sexy. Widgets are cool. Widgets are everywhere. And everybody’s doing it… except you. In this session you’ll find out all the deep, dark secrets of the world of widgets, and how to get started. Making widgets, getting distribution, & measuring results. It won’t hurt, we promise 🙂

WidgetWebExpo – New York

Widget Analytics Presentation

Tuesday June 17, 5:00 – 5:30

This 30 minute presentation at WidgetWebExpo at the New York Marriott at the Brooklyn Bridge in Brooklyn, NY will focus on the various aspects of widget analytics. What is new and what is next.

Web Analytics Association Webinar

Understanding Customer Through Data: Web Analytics, Audience and Advertising

Tuesday June 19, 12:00 – 1:00

This 1 hour webinar hosted by the Web Analytics Association will focus on how to understand your web site customer behavior through the use of various data sources. We will discuss web analytics, audience measurement and ad server generated data sources and how/when to use each source to answer business questions within your organization. My co-panelists for this webinar are:

  • Josh Chasin, Chief Research Officer, comScore
  • Joe Shantz, Research Director, phd
  • Marshall Sponder, Manager of Web Analytics, Monster.com
  • Moderator: Judah Phillips, Director of Analytics Reed Publishing

 
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