As many of you know, I am very involved with the Web Analytics Association. As a participant on the WAA’s Standards committee over the past year, they have asked me to co-chair a subcommittee specific to drafting out standards for the Web 2.0 space. Last week my co-chair Jared Freedman and I had our first conference call with the WAA members who will be participating in this effort. One of our first line items for business was to nail down exactly which topics we would address. As widgets are near and dear to my heart, I will be actively working to help build out the standards for how we measure these portable apps. We will also be working on downloadable media, streaming media, virtual reality and blogs.
So here comes the “please join me” part. We are starting our efforts on an open Wiki for all to contribute. The goal being to solicit input from the industry as to how widgets (and the above mentioned topics) should be measured. There are many metrics that we can pull directly from existing web analytics standards (unique visitors, views, etc.), but as we have explored here there are metrics that are specific to viral content too.
The Wiki is available here: http://waasocialmediawiki.com/index.php?title=Main_Page
Please take a look and contribute your thoughts. We ask they you self identify by creating an account on the Wiki. All input and contributions will be reviewed and we welcome input from those in the industry as we work through this process. In approximately 4 to 6 months (potentially sooner), the content will be moved from the public forum into a private area for members of the WAA to consolidate and review.
The standards that we are working to draft through the WAA are for web analytics practitioners. As web analysts are working to analyze their Web 2.0 efforts, there is a need in the industry for standards around how to measure Web 2.0 and specifically social media.
If you have any questions about participating or would like more information, please email me.