Widget Analytics – Measuring the widgets in the wild

Helping web analysts navigate the measurement and tracking of widgets.

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Posts Tagged ‘WAA’

eMetrics Summit Toronto

Posted by widgetgirl on March 21, 2008

Toronto

On Monday March 31st I will be participating on a panel at the E-Metrics Summit in Toronto, Canada to discuss the differences in web analytics versus audience measurement tools. The panel description is as follows:

“Are you confused about the number of customers visiting your website? Are the metrics reported by your web analytics tool different from the metrics reported by your online media, or by audience measurement organizations? The WAA invites eMetrics Summit attendees and the local GTA (Greater Toronto Area) business community of web marketers, publishers and agencies to attend this community meeting.

A panel of experts will discuss the value of the metrics, methods and tools used by web analytics practitioners, online advertising media and audience measurement organizations. Find out how-to use these metrics and tools to better understand your customers, your website’s competitive standing and overall website value”.

Sound interesting? What will be even more interesting is the “who” that is on the panel.  In addition to myself, the panelists include:

The group of us have had some very interesting “pre-panel” discussions to prepare and a pretty good understanding of the issues that many web analytics practitioners (and widget analytics practitioners 🙂 ) are facing. So if you are planning to come to this conference (or you are a local Toronto techie), please join us at 4:30pm on Monday March 31st for the WAA member meeting and panel discussion.

And of course, please find me to say hello. Let me know what your organization is doing with widgets and what your analytics challenges are.  I’d love to chat!

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Social Media Standards – Please join me

Posted by widgetgirl on March 5, 2008

WAA

As many of you know, I am very involved with the Web Analytics Association. As a participant on the WAA’s Standards committee over the past year, they have asked me to co-chair a subcommittee specific to drafting out standards for the Web 2.0 space. Last week my co-chair Jared Freedman and I had our first conference call with the WAA members who will be participating in this effort. One of our first line items for business was to nail down exactly which topics we would address. As widgets are near and dear to my heart, I will be actively working to help build out the standards for how we measure these portable apps. We will also be working on downloadable media, streaming media, virtual reality and blogs.

So here comes the “please join me” part. We are starting our efforts on an open Wiki for all to contribute. The goal being to solicit input from the industry as to how widgets (and the above mentioned topics) should be measured. There are many metrics that we can pull directly from existing web analytics standards (unique visitors, views, etc.), but as we have explored here there are metrics that are specific to viral content too.

The Wiki is available here: http://waasocialmediawiki.com/index.php?title=Main_Page

Please take a look and contribute your thoughts. We ask they you self identify by creating an account on the Wiki. All input and contributions will be reviewed and we welcome input from those in the industry as we work through this process. In approximately 4 to 6 months (potentially sooner), the content will be moved from the public forum into a private area for members of the WAA to consolidate and review.

The standards that we are working to draft through the WAA are for web analytics practitioners.  As web analysts are working to analyze their Web 2.0 efforts, there is a need in the industry for standards around how to measure Web 2.0 and specifically social media.

If you have any questions about participating or would like more information, please email me.

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Web Analytics Association Podcast – Widget Analytics

Posted by widgetgirl on January 18, 2008

The day before Thanksgiving (yes, Thanksgiving 2007), I was taped by the WAA Research Committee for an interview on widget analytics.  The various committees within the WAA are all volunteer and so after several weeks, the podcast has now been made into a transcript and may also be listened to on the WAA’s web site.  Thank you to Jennifer Day from Coremetrics for volunteering her time to tape the interview.

Check out the podcast (or read the transcript – my preference if you hate hearing your own voice 🙂 ).

TGIF – Jodi

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