About Jodi McDermott
Jodi has been working in Web Analytics since 2002 and joined comScore as the Sr. Director of Product Management in March of 2010 where she is responsible for developing and managing comScore’s census based measurement products and services. Prior to joining comScore, Jodi served as Director of Data Strategy and Analytics for Clearspring Technologies where she was responsible for utilizing data to develop and test business models and drive product strategy for the Clearspring widget platform and AddThis sharing products.
In previous roles Jodi oversaw the Web Analytics team of InPhonic, a multi-hundred million dollar ecommerce website, and also worked in the Consulting Services group of Visual Sciences where she led implementations for leading companies in the airline, retail, financial services and hotel industries. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf Web Analytics package at USATODAY.com.
She is an active member of the Web Analytics Association, a frequent speaker at the E-Metrics Summit and various conferences specializing in distributed content and social media measurement. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.
You can reach Jodi via her personal email at: firstname.lastname@example.org.
Memberships and Affiliations:
- Member of the Web Analytics Association
- Co-chair of the Web Analytics Association Standards Subcommittee on Social Media Metrics
- Web Analytics Association Liaison to the IAB
- Program Director for MediaPost’s OMMA Metrics & Measurement Conference
- Member of the E-metrics Advisory Council
- Monthly columnist for MediaPost’s Metrics Insider